adidas blir en del av Metaverse

För drygt en månad sedan byte Facebook’s modebolag namn till Meta. I samband med det presenterade Mark Zuckerberg även ett så kallat Metaverse – ett virtuellt universum där internet kommer till liv i en 3D-värld. Nike var det första som ryktades göra sig redo för att bli en del av Metaverse, men nu verkar även adidas ansluta sig.

I veckan lanserade adidas POAP, som står för Prof od Attendace Protocol, via appen adidas CONFIRMED. Det är en sorts valuta, som erbjuds till CONFIRMED’s mest lojala användare. Såhär skrev adidas i en pressrelease:

”For those of you in search of new playgrounds where possibilities are limitless, we invite you to join us as we voyage into the Metaverse.

This digital collectible is our way of rewarding you for following your curiosity as we explore this new age of originality together. This token proves you were here from the beginning of this journey. Keep it safe — it may come in handy.

This is the first step in our journey to empower the creators of tomorrow to thrive in the Metaverse. A place where anyone can express their most original ideas and be their most authentic selves. It will take some learning, some building and a leap of faith. If you’re already here, show us the way. If you’re new, come and join us. We can’t wait to see what we do together.

WAGMI”

Looks rare 👀https://t.co/xQHAL59SKZ pic.twitter.com/zYxqZws0DL

— adidas Originals (@adidasoriginals) November 17, 2021