Spana in Helly Hansen's HH-118389225 sommarkollektion

”The connection with Norway’s rugged yet startling beauty cannot be underemphasised, as this is the land that has formed and shaped the Helly Hansen brand over the last 145 years. We wanted to pay tribute to that history with the launch of this collection’s visuals. The dusty lilac tones within the range were actually inspired by the sedimentary rocks that lie below the surface of glacier lakes most of the year, and which are exposed as the water retreats in the winter. The purity of the water leaves an alien pink shimmer to the rocks for short periods of time until the ice melts and consumes them again in the summer. The seasons changing from winter to spring is Norway at it’s most break-taking, and we wanted to capture that transition to the fullest!”  säger Graeme Gaughan som är artistic director.