Nike visar upp Air Force 1 samarbeten med Travis Scott, Virgil Abloh och fler

Trots att hela ”The Ten” kollektionen inte släppts än så fottsätter Nike att satsa i år. För att fira 35-års jubileum av den ikoniska silhuetten Air Force 1 som släpptes 1982 designad av Bruce Kilgore. Nike kommer att gå ihop med kända profiler som Travis Scott, Virgil Abloh, Don C, Roc-A-Fella-Records egna Kareem ”Biggs” Burke och ACRONYM-grundaren Errolson Hugh. Målet med samarbetet ”AF100” är att ge varje profil möjligheten att omvandla den vita Air Force 1-silhuetten på deras sätt. Nike’s Creative Director och Lead Designer säger i ett pressuttalande:

“There is no other shoe that connects to sport, music, fashion, art, the street and the city all at the same time. The most ubiquitous Air Force 1 is the white-white. For the 35th anniversary, we selected collaborators who are impacting future generations across culture. Their brief was filtered through the white-white lens. The design brief was to remain classic and recognizable to the Air Force 1 while connecting to each collaborator’s life personally and the fields they represent.”

Enligt Nike så kommer AF100 kollektionen släppas genom utvalda återförsäljare och Nike appen SNKRS. Ta en första titt på de olika kreatörernas sko nedan och vad de hade att säga om deras sko.

Virgil Abloh – Air Force 1 ’07 Off-White

Releasedatum: 4 November (endast tillgänglig på Complex Con)

“It’s all one expression. It’s the Off-White ideology of altering product. That’s my brand and my way of making things. I like to start with something established and then iterate on a process to edit it.

What I love about the three Air Force 1s I’ve worked on with Nike, so far, they encompass one idea executed in three different ways. With this one, the colorway is important. The Air Force 1 isn’t iconic in just any color, they’re iconic in one: white. White is the theme for this third Air Force 1, looking at the cultural context of the white on white — editing it, but not editing it too far to where it becomes something else.”

Kareem “Biggs” Burke – Air Force 1 ’07 Roc-A-Fella

Releasedatum: 30 November 

“It was great timing for us to celebrate the 35th anniversary of the Air Force 1, because we just finished celebrating 20 years of Roc-A-Fella. If you think about Roc-A-Fella, you think about the logo. If you think about sneakers, you think about Air Force 1s. To have our logo on the Air Force 1, is very special to us. Air Force 1s are true to Roc-A-Fella.

The Roc-A-Fella logo means something to all of us. We wear it on our heart. It’s more than just a symbol, it’s about the belief system behind it. It’s loyalty, integrity, relationships, friendships; it’s the brotherhood behind the logo.”

Don “Don C” Crawley – Air Force 1 Hi Just Don

Releasedatum: 1 December 

“I knew I wanted to use premium leather and to mix the best quality of material and fabrics, and we did just that. There were details from the Air Force 2 and Air Force 3 that I wanted to bring into the shoe, and I appreciate Nike giving me the freedom to push the limits there.”

Travis Scott – Air Force 1 Low Travis Scott

Releasedatum: 2 December 

“I looked at the making of this shoe the same way I make an album. I wanted it to tell a story about me. I set the tone to go crazy at my shows. I’m the acid of rap.”

Errolson Hugh – Lunar Air Force 1/Acronym ’17

Releasedatum: 3 December 

“At the beginning, when we first were approached by Nike to look at the Lunar Force 1, the first thing we asked ourselves was, ‘Why should we do this? What could we possibly bring to the table that Nike doesn’t already know how to do?’

In the end, we decided to approach it just like we approach the apparel, which means: Look at a problem, or look at an aspect of the functionality, and see if there’s a way we can improve it.”

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