G-Eazy avslutar samarbetet med H&M

Ännu en artist avslutar samarbetet med H&M efter den omtalade bilden

H&M’s reklambild med en ung pojke med hoodien & texten ”Coolest Monkey In The Jungle” har inte undgått någon. Efter att The Weeknd tidigare gått ut med att han avslutar sitt samarbete med det svenska företaget så har även rapparen G-Eazy gått ut med liknande meddelande. Rapparens kollektion skulle släppas den 1 mars men kommer nu i och med avslutet inte att lanseras.  På Instagram skrev rapparen:

“Unfortunately, after seeing the disturbing image yesterday, my excitement over our global campaign quickly evaporated, and I’ve decided at this time our partnership needs to end. Whether an oblivious oversight or not, it’s truly sad and disturbing that in 2018, something so racially and culturally insensitive could pass by the eyes of so many (stylist, photographer, creative and marketing teams) and be deemed acceptable.”

Fler stjärnor som Diddy, LeBron James och Romelu Lukaku har kritiserat H&M efter bilden, som i efterhand kommit med ett uttalande och en ursäkt för bilden.

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Over the past months I was genuinely excited about launching my upcoming line and collaboration with @HM… Unfortunately, after seeing the disturbing image yesterday, my excitement over our global campaign quickly evaporated, and I've decided at this time our partnership needs to end. Whether an oblivious oversight or not, it's truly sad and disturbing that in 2018, something so racially and culturally insensitive could pass by the eyes of so many (stylist, photographer, creative and marketing teams) and be deemed acceptable. I can't allow for my name and brand to be associated with a company that could let this happen. I hope that this situation will serve as the wake up call that H&M and other companies need to get on track and become racially and culturally aware, as well as more diverse at every level.

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